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E-commerce platforms

You can activate Seznam Event Measurement (SEM) directly in your e-shop administration using the native module. The entire process is designed to be fast, straightforward, and require no technical expertise – just enter your identifier and enable measurement.

Supported platforms overview
For the current list of e-commerce platforms with native SEM support, visit o-seznam.cz/reklama/seznam-event-measurement/.

Main advantages:

🖱️
Activation in a few clicks – no coding required
📦
Native module ready to use out of the box
Quickly start measuring key events

General activation steps

  1. Log in to your e-shop administration
    Open your e-shop administration and log in.
  2. Go to the measurement settings section
    In the administration, find the section where you manage tracking or marketing tools.
  3. Select the Seznam Event Measurement module
    In the list of available tools, open the Seznam Event Measurement module.
  4. Enter your SEM ID
    Use your SEM ID to activate the module.
  5. Enable measurement
    Turn on measurement by checking the relevant checkbox.
  6. Save the settings
    Save your changes. Activation in the e-shop administration is now complete.

Platform not in the list?

If your platform does not yet support a native SEM module, use one of these alternative methods:

🖥️
Basic script
If you have access to the platform’s HTML templates, embed the SEM script directly.
🏷️
Google Tag Manager
If your platform supports GTM, deploy SEM via the GTM template without modifying your website code.
⚙️
Server-to-Server (S2S)
Advanced measurement directly from your server – independent of any platform or GTM.

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