SEM Implementation

You can implement SEM measurement on your website in several ways, depending on your site’s technical setup. You can choose to insert the code into your website’s HTML template, deploy it via Google Tag Manager, use an e-commerce platform in your store’s administration, or opt for advanced server-to-server measurement

We recommend reviewing each option and choosing the one that best fits your technical capabilities and website management style.

Select the method that matches your technical solution:

🖥️

Basic script

Insert the code directly into the website’s HTML template. Suitable for developers with access to the source code.

🏷️

Google Tag Manager

Deploy SEM via a GTM template without modifying the website code. The fastest route for most advertisers.

🛒

E-commerce platform

Many e-commerce platforms offer a ready-made SEM add-on – just enter your SEM ID.

⚙️

Server-to-Server

Advanced measurement from your server directly to the Sklik endpoint. For developers with their own backend.

SEM Implementation

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