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Google Tag Manager

The template for GTM, which supports joint conversion tracking for Zboží.cz and Sklik and tracking visited pages for retargeting purposes, was created by Pavel Šabatka from House of Řezáč (available here) (Czech only). Alternatively, you can use Michal Blažek’s template from (available here) (Czech only).


The best way to use it is through the template gallery in Google Tag Manager. That way, you’ll always be notified whenever these templates are updated in the future.

Click Templates in the menu, then Search gallery in Tag templates.

Then search for sklik

Select the chosen template and confirm with the Add to space button.

These are third party templates, so cannot guarantee their smooth functionality.