Good to Know

SEM limitations and planned development

• If you create multiple conversions with SEM, you can view statistics for individual conversions or conversion types separately using a filter. Conversion breakdowns are not yet available in graphs, and it is not possible to sort by filtered values. Support for graphs and sorting will be added during the summer.

• Breakdowns by conversion and conversion type are not yet available in the Sklik Google Data Studio connector. The expected timeline for support is not known at this time.

• API: Conversion breakdowns and conversion types, as well as any SEM methods in general, are not and will not be supported in the Drak API. Please use the Fénix API instead.

• For the reason above, do not define more than one conversion if you use tools such as BiddingFox and do not want to optimize for all these conversions without distinction.

• We are also preparing a more intuitive way of defining event conditions, for example using operators such as “contains”.

• Don’t send S2S events at the same time as their frontend counterparts, otherwise the events (e.g., Purchase in Conversions) will be duplicated. Event deduplication is in the works.