Sklik check list
If you want to find out whether your Sklik account is set up correctly, our checklist is a perfect way to do so! It will provide you with step by step guidelines to a perfect campaign. Firstly, select what stage you are currently in and then check if you have completed all steps in setting up the campaign. You can also download the report in the PDF format.
The stages of your campaigns:
All changes depend on the amount of data you have – it is not a good idea to make changes based on a few dozen impressions or to pause the keywords if they do not generate a high volume of conversions in the first few days. Follow the development of individual metrics and adapt your campaigns according to the data. Similarly, if you have a lot of impressions after 7 days, you can already change the frequency, image or ad text to achieve better results.
Ads may lose CTR over time. This is due to possible banner blindness, repetitive banners, the fact that the user has already visited the website or having irrelevantly targeted advertising. Always check the targeting and continuously change the banners or texts you work with.