Performance Evaluation

Conversion

In Sklik, the most common way to evaluate performance is by tracking conversions. They can be defined as the goals of advertising. After the user performs an action desired by the advertiser, such us placing an order, the conversion is counted.

Statistics

Basic statistical information of your campaigns can be found in the interface. Statistics can be displayed on the campaign, ad group, ad or keyword level. A more detailed view of the statistics can be obtained through a statistical overview that can be downloaded via Tools Statistics.