Recommendations for combined ad
- Meaningful long headline
- Illustrative images without text and logo
- Images that can be cropped
- Images without excess edges
- High quality logo in the right size
- Accurate targeting
1. Meaningful long headline
The long headline must make it clear what you are offering, as it is often displayed as the main message without a description. If you just copy in the additional Headline 2 from the ETA of the ad, the ad will not work.
![](https://napoveda.sklik.cz/wp-content/uploads/kombi-spatne.png)
2. llustrative images without text and logo
Images without text have two times higher CTR because they do not cause “banner blindness”.
![](https://napoveda.sklik.cz/wp-content/uploads/centrovany-oriznuti-1024x535.png)
![](https://napoveda.sklik.cz/wp-content/uploads/dovolena-dobre.jpg)
3. Images that can be cropped
The main object should be centred and aligned in the photo/image so that the image can be cropped by about 7% on the sides.
![](https://napoveda.sklik.cz/wp-content/uploads/orez-obrazku-300x157-e1560521363625.jpg)
4. Images without excess edges
Use graphics that cover the entire image space.
![](https://napoveda.sklik.cz/wp-content/uploads/zbytecne-okraje2-1024x535.png)
5. High quality logo in the right size
- Choose the logo size that most closely matches the proportions of the sides of your logotype and enter this logo.
- Do not enter a rectangular logo in a square area and the other way around.
- The logo image should cover the entire graphic area without unnecessary borders.
- The recommended size for a rectangular logo is 1200 × 300 px and for a square logo we recommend 1200 × 1200 px.
![](https://napoveda.sklik.cz/wp-content/uploads/ctvercove-logo-spravne.jpg)
![](https://napoveda.sklik.cz/wp-content/uploads/obdelnikove-logo-spravne-e1560521537444.jpg)
![](https://napoveda.sklik.cz/wp-content/uploads/obdelnikove-logo-ve-ctverci.jpg)
6. Accurate targeting
If you have a limited budget and your product isn’t really for everyone, don’t just target the www.seznam.cz location, but specify targeting with relevant interests that your customers have.