Help menu

Recommendations for combined ad

1. Meaningful long headline

The long headline must make it clear what you are offering, as it is often displayed as the main message without a description. If you just copy in the additional Headline 2 from the ETA of the ad, the ad will not work.

Example of a suitable headline
Example of an inappropriate headline

Images without text have two times higher CTR because they do not cause “banner blindness”.

Example of a suitable image
Example of an inappropriate image

3. Images that can be cropped

The main object should be centred and aligned in the photo/image so that the image can be cropped by about 7% on the sides.

Example of an inappropriate image – after “cropping” the edges

4. Images without excess edges

Use graphics that cover the entire image space.

Example of an inappropriate image – doesn’t fill up the whole space.

5. High quality logo in the right size

  • Choose the logo size that most closely matches the proportions of the sides of your logotype and enter this logo.
  • Do not enter a rectangular logo in a square area and the other way around.
  • The logo image should cover the entire graphic area without unnecessary borders.
  • The recommended size for a rectangular logo is 1200 × 300 px and for a square logo we recommend 1200 × 1200 px.
Square logo – correct input
Rectangular logo – correct input
Rectangular logo in square area – wrong input!

6. Accurate targeting

If you have a limited budget and your product isn’t really for everyone, don’t just target the www.seznam.cz location, but specify targeting with relevant interests that your customers have.