Getting started

SEM (Sklik Event Measurement) is a way to accurately measure important events on your website and evaluate the performance of your Sklik campaigns. To get started, you will need your unique SEM ID, which can be found in your account settings. Then, choose the appropriate implementation method – whether you are setting up measurement for the first time or transitioning from existing scripts (during the transition, both measurements run simultaneously without any data loss). Before going live, you can verify the implementation in the Sandbox test mode without affecting your real data

Where to find SEM ID?

SEM ID is the unique identifier of your Sklik account required for SEM implementation. You can find it in Sklik → Account settings.

Deployment and migration to SEM

This guide applies both to new advertisers and to those migrating from existing Sklik scripts. Throughout the deployment, both the old and new measurement run in parallel – with no data loss.

Testing (Sandbox)

Sandbox is a testing tool in Event Management that lets you verify your SEM implementation is working correctly before going live – without affecting real data.