Product Listing Ads
Near the TOP positions on the right-hand side or below, we also have Product Listing Ads. This means offers with pictures and prices which are linked to the Zboží.cz XML feed. You can see two, three, four, or six offers on the page.
Linking with Zboží.cz
First, you have to be registered with Zboži.cz and link the account with Sklik. You can do it in the Tools section -> Linking with Zbozi.cz. You just enter the Username and Password for Zboži.cz.
To create a product campaign in your account click on the New campaign button and then choose the Product campaign type.
In a product campaign, you will be able to create one or more Product groups that will filter the Zboží XML feed, so you can choose which products will be advertised using product ads in Search Network. For example, you can only advertise selected categories and only those products that are currently in stock. To display product groups, you have to choose your branch.
To advertise with Product listing ads, your XML feed has to contain the following tags:
You can also add other tags:
- Label 1 <CUSTOM_LABEL_0>
- Label 2 <CUSTOM_LABEL_1>
The content of these two attributes is optional and you can use it for any values, such as a margin group. As a parameter, you can also use the tag <PRICE_VAT> attribute that works as a condition.
You can find all the specifications for an XML feed here.