Making the New Campaign and Ad Group

Quick introduction into Sklik advertising.

Registration / Login

Use your email account (seznam.cz, email.cz or post.cz) for to login into Sklik. You can also use any other email adress, you just have to register it first: http://registrace.seznam.cz.. Once logged in, you can start to create campaigns and ads in Sklik.

First login

When you log in for the first time, you need to confirm user conditions of Sklik. In the first step you get an information about the payment methods and general info about Sklik system. You get into the user interface by clicking on the button „Souhlasím“. You will be logged in automatically if you agreed with the user terms in the past.

You can switch between the language versions at the bottom of this page (also on other pages of Sklik). At the moment Czech and English versions are available. Click on the link „English version“, if you want to swith back to the Czech version, click on the link „Česká verze“.

New campaign

All is done just in one step. You set the name of the campaign and ad group, CPC (cost per click) and the daily limit. You also set the keywords and text of advertisements.

Campaign and ad group name

First you have to differentiate campaigns and ad groups. Campaigns consist of ad groups. Let us show you an example. A car mart sells various car brands (Ford, Opel, Renault…) and these are campaigns. So set the name of the campaign e.g. „Ford“. Each campaign consists of ad groups, so the names of ad groups will be based on model lines. Their names will be Focus, Mondeo, Mustang, …

Setting the prices

Proper price setting is as important as keyword selection. There are 2 items at the page that you see right now, „CPC max“ and „Daily budget“. Maximum CPC is the maximum amount you want to spend per click on your ad. The minimum value is 0.20,- CZK but you can go higher in order to achieve better positions in the search results. The Daily budget is the maximum amount you want to spend per day.

New ad

Next you have to create specific parts of your ad: Title, 1st and 2nd description line, displayed and destination URL.

Title: Ford Mustang
Description line 1: Beast for everyone
Description line 2: Starting at 99.000,- CZK
Display URL: www.Mustang.cz
Destination URL: http://www.mustang.cz/

Keyword selection

Keywords characterize your subject of business. Those are the terms that users are searching for when they search for some specific product or service at Seznam. The ads are displayed according to the keywords. Place each keyword or phrase into a separate line. We recommend to use so called „negative keywords“. These keywords stop displaying ads if the user place them in the search term.

In our case of Ford Mustang you can put following keywords into the ad group „Mustang“.

The keyword „horse“ is used as negative. It’s easy, you just place „-„ in front of the keyword.

Now you’ve set all and you can activate the campaign by clicking on the button “Enable new campaign and ad group”.

Control and saving

In this step, the system will control wheteher everything is all right and save the campaign and group that you have created. If an error is found, you can correct it and check through the link „Make a control“ or you can ignore the warning save the campaign through the button „Ignore warnings and create the campaign“.

Once the campaign is launched your ads will start to display (the credit has to be charged).