Tips for generating statistical reports

In the static reports, select the options as shown in the picture below. It is important to have the URLs checked and statistics generation selected for the Display network only. The other items are optional and it’s entirely up to you what values you want to see in the static report for your chosen campaigns and for what time period.

Once generated, you can see in detail which specific URLs your ad was displayed on, and you can evaluate the performance.

In the static reports, select the options as shown in the picture below. It is important to have the Placements checked and statistics generation selected for the Display network only. The other items are optional and it’s entirely up to you what values you want to see in the static report for your chosen campaigns and for what time period.

In this statistical report, you will see the web pages where your ads from the selected campaigns/ad groups were displayed and the metrics you selected in the previous step.

You can use the statistical reports to generate any metrics you wish for the chosen period. Select the options as shown in the picture below to generate basic metrics related to the performance of your campaigns with a breakdown for each ad group.

If you select the columns as in the image above, you will generate a report that contains the basic performance metrics of your selected campaigns such as Impressions, Clicks, CTR, CPC Ø, Cost and Position Ø.

You can generate an overview of conversions or their value for any period using the statistical report. In this report you will see how many conversions your Sklik ads have delivered. Again, it is up to you which campaigns and for which time period you want to include in the statistical report.

In the final report, you can then see how your selected campaigns performed, how many impressions they had, the number of clicks and the number of conversions those clicks brought. Finally, you can see what the “Cost of Sales Ratio” was, i.e. the ratio of cost (the cost of all clicks) to sales (the total value of all conversions).

In the static reports, select the options as shown below. It is important to select the report type for the account, campaigns, ad groups and choose the split by conversion type. The other items are optional and it’s entirely up to you what values and time period you wish to display for your selected campaigns in the static report.

Once generated, you can drill down to see and then evaluate which specific types of conversions are more successful, including the exact names of the conversions and the basic performance metrics associated with them.

In the static reports, select the options as shown below. To generate a statistical report with search queries at the keyword level, it is important to check “Terms” in the Keywords report type and Summary view. The other items are optional and it’s entirely up to you what values you wish to display in the static report for your chosen campaigns and over what time period.

If you select columns like the one shown above, you’ll generate a report that includes the search query associated with a specific keyword and the basic performance metrics of your chosen campaigns. Once generated, you can review and evaluate in detail what search queries your ads were displayed for and what their performance was.

In static reports, select the options as shown below. It is important to select the report type for the account, campaigns, ad groups or ads and choose the split by network. The other items are optional and it is entirely up to you what metrics (report columns) and time period you wish to display for your selected campaigns in the static report.

If you select the columns as in the image above, you will generate a statistical report that includes basic performance metrics of your active and paused campaigns such as Impressions, Clicks, CTR, CPC Ø, Price and Position Ø and other useful metrics at the same time broken down by ad network.

In static reports, select the options as shown below. It is important to select the report type for the account, campaigns or ad groups and choose the split by device. The other items are optional and it is entirely up to you what metrics (report columns) and time period you wish to display for your selected campaigns in the static report.

If you select columns like in the image above, you will generate a statistical report that will include basic performance metrics of your active and paused campaigns such as Clicks, Impressions, CTR, CPC Ø, Price and Position Ø and other useful metrics at the same time broken down by advertising device. 

In the static reports, select the options as shown below. It is important to select the report type for the campaigns and choose the split by product advertisement placement.

The other items are optional and it is entirely up to you what metrics (report columns) and time period you wish to display for your selected campaigns in the static report.

Once generated, you can see in detail and then evaluate which of the placements (Seznam.cz or Zboží.cz) is more successful for the Product Zboží.cz campaign and the basic performance metrics related to them.