Performance Evaluation

Conversion

In Sklik, the most common way to evaluate performance is by tracking conversions. They can be defined as the goals of advertising. After the user performs an action desired by the advertiser, such us placing an order, the conversion is counted.

Statistics

Basic statistical information of your campaigns can be found in the interface. Statistics can be displayed on the campaign, ad group, ad or keyword level. A more detailed view of the statistics can be obtained through a statistical overview that can be downloaded via Tools – Statistics.

Lost impressions

Information about so called lost impressions can be found in statistical reports or in Sklik interface in the campaign overview columns. This information can help you to analyse why your campaign is not displayed. The lost impressions reason can vary as different data is logged for each campaign type.