Shopping Ads Price list

Price list determine the minimum cost per click from a product listing to the advertiser’s e-shop within the Seznam Nákupy service. For each completed click, a fee is charged and subsequently deducted from the Seznam Peněženka service. The actual cost per click follows an auction principle – when a click occurs, the system charges the lowest amount necessary to maintain the given position, but never less than the minimum price defined in the price list. Within Nákupy Advertising, a free listing option is not available.

Dynamic price lis

The dynamic pricing model for Seznam Nákupy sets the minimum cost-per-click based on a specific product category and an expanded number of pricing tiers. These prices are regularly updated in response to current demand within individual categories to better reflect market conditions and competition among advertisers. As a result, the minimum bid setting becomes more flexible and more accurately tailored to the performance of each segment.

The current dynamic price list is available for download below.