Shopping Ads Price list
- Price list – valid until 31 March 2026
- Dynamic price list – valid from 1 April 202
Price list determine the minimum cost per click from a product listing to the advertiser’s e-shop within the Seznam Nákupy service. For each completed click, a fee is charged and subsequently deducted from the Seznam Peněženka service. The actual cost per click follows an auction principle – when a click occurs, the system charges the lowest amount necessary to maintain the given position, but never less than the minimum price defined in the price list. Within Nákupy Advertising, a free listing option is not available.
Basic price list
For each click through to your e-shop from the Zboží.cz service, a minimum price of CZK 1.00 – 3.60 without VAT is charged (depending on the sale price of the offer). This is subsequently deducted from the Seznam Wallet service.
The actual cost per click may be lower than the maximum price offered (the system will charge the lowest amount needed to maintain the position), but at least CZK 1.00 – 3.60 excluding VAT.
Auction clicks allow you to increase your position over your competitors, both in product detail and in offer search results, when sorted by popularity (default method). When sorting by sales price (cheapest, most expensive), the price for the subsequent click is always charged at CZK 1.00 – 3.60 excluding VAT.
Seasonal price list
Every year during the high season (from 1 October to 31 January) the cost per click is charged according to the seasonal price list.
Dynamic price list – valid from 1 April 2026
The dynamic price list for Seznam Nákupy determines the minimum cost per click based on the specific product category and an expanded number of price ranges. These prices will be regularly updated according to the current demand in individual categories to better reflect the market situation and competition among advertisers. As a result, the minimum price setting will be more flexible and more accurately aligned with the performance of each segment.
The current dynamic price list is available for download below.