How can I improve the position of my ad?
When you want to have good-quality statistics and display in a higher position, campaigns need to have time and quality settings. You also need to have a good account structure and a balanced max. CPC. Therefore, we recommend concentrating on the attractiveness of advertisements, including your competitive advantages, and high-quality targeting of your potential customers (using closely related keywords, keyword matching, and negative keywords).
The regularity with which your ad is displayed in better positions or top positions (the top four most successful ads) will depend on its success and correct set-up.