Where Sklik is displayed
Ads of the Sklik advertising system are shown in two different advertising networks which are Search and Display Network. They differ in the advertising campaign setup, ads display method and the type of targeted audience.
Ads are displayed in Seznam.cz, Czech Republic’s most popular search engine, and in search results of services Zbozi.cz, Obrazky.cz and Seznam Encyklopedie.
PPC advertising in search results is highly efficient as it allows the client to address high-quality users who are actively searching for specific information, product or service. Therefore, users receive ads displayed that are relevant to the subject of their search.
Example: The search result for “children’s toys” includes targeted advertisement related to the sale of children’s toys. Users searching for children’s toys then can choose from a relevant offer and carry out a purchase at the landing page.
This is represented by the group of Czech Internet’s most popular websites and several thousand partner websites that display Sklik’s context advertisement on their pages. Display Network grows by hundreds of newly activated websites every month.
Sklik’s advertisement is displayed on the websites of the Display Network in the context of the content of that website based on its topic and an analysis of keywords presence in the website body. Context advertising is more generic; it is therefore suitable as a tool that addresses a large group of users.
Example: A text on automobile sales may display advertisement related to the sale of automobiles and spare parts and car lease offers; it may also present advertisement that is less relevant yet which could appeal to the same user groups all the same.